The first place goes to Utah as the state most obsessed with Star Wars. That's according to Google Trends, at least. Over the past week, Utahns Googled more Star Wars than people in any other state. Utahns are approximately 25 percent more likely to Google Star Wars than their closest competitors in the fandom, Californians.
And they're more than twice as likely to Google the subject as people in Oregon and Mississippi, the two states least crazy about Star Wars. Why do people in Utah Google Star Wars so much? And why don't Oregonians just care? Your guess is as good as mine. I write about drug policies, so I'd like to point out that legal marijuana began to go on sale in Oregon two months ago. But you would think that this would lead to Googling Star Wars more, not less.
So I don't think that's relevant. It has nothing to do with fanaticism related to a particular character: Oregon and Utah are at the bottom and top, respectively, in the searches for Jar Jar Binks and Darth Vader. Nor does it seem to have much to do with searches related to The Force and The Dark Side, although I will note that Arizona scores suspiciously high in searches related to the dark side, in relation to its interest in other Star Wars topics. That said, it should come as no surprise that Google has identified Utah as the home of the greatest lovers of “Star Wars”.
According to Google Trends, Utahns were more likely to Google topics related to “Star Wars” than in any other state. Welcome to Rebecca Crane's United States, in which each state has been redesigned as one of the planets of Star Wars, to form a more impressive union. Even if you've watched all nine movies hundreds of times, there are probably a lot of things about the Star Wars universe that you don't know. Star Wars lovers across the country celebrate May 4th or Star Wars Day this Wednesday, but how they choose to celebrate it varies.